Continuing my report on using Bing for business-related search...
First, a point of clarification. Since I want to see how Bing works for me in my everyday searching, I am using the personalization features that I routinely have on. These include the low-level adult content filter (when you give a lot of presentations, you want this on. Trust me.), setting my location to "USA" rather than a city or zip code, and displaying 50 search results per page.
I was looking for examples of financial services companies successfully implementing a social media presence. Keeping the search simple, my query was:
"social media" "case study" "financial services"
I ran the search on both Bing and Google, limiting them to the prior year. As noted earlier, Bing doesn't have the same functionality as Google for date limiting. As a stand-in, I included (2010 OR 2011) to my query in Bing. While a work-around, it worked pretty well in this instance.
The results were surprisingly different; with simpler queries, I usually see significant overlap. Interestingly, both sets of search results were relevant, and my research was definitely enhanced by using both Bing and Google.
Takeaway: When I'm constructing a more complex search than just a couple of words, I'll use Bing in addition to whatever other search engine I use.
Comments