SCIP re-brands

The board of the Society of Competitive Intelligence Professionals has just changed the organization's name to Strategic and Competitive Intelligence Professionals.

Given the drama last year about the proposed name change from Special Libraries Association to Association of Strategic Knowledge Professionals, it's interesting to see how similar organization handled their rebranding.

 

Comments

[Lee Ann R. Benkert]

Good for SCIP! Seems like a smart move. I wish SLA members had had the foresight to make a similar decision. Perhaps the long-time role of 'preservers of our cultural heritage' drove these librarians' collective decision.

PS. Heads up, the link above to SLA's proposed name change is broken.

[Mary Ellen Bates]

Thanks for the heads-up, Lee Ann! I just updated the URL.