When I give workshops for librarians about the reference interview, I always talk about the "bum cite". You know... the book The One-Minute Manager gets requested as The Sixty-Second Supervisor - that sort of thing. Sounds right but is completely wrong.
I just found the perfect example, and it's with my own book. The second edition of my book, Building & Running a Successful Research Business, was just cited in a syllabus as "Establishing and operating a successful information consultancy".
Awesome mangling of the title! Entirely same idea, all the wrong words. Reference librarians, beware!
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