Andrea Meyer is one of the smartest people I know, as well as a truly delightful person. I suggest you follow her on Twitter. And read this blog on Measuring the Intangible. It's a quick and thoughtful look at how companies can look at publicly-available data on your product, brand, or city...
Flickr, Twitter and blogs are all rich sources of user-generated photos, opinions or reviews. Analyze which features or aspects of your product are displayed or mentioned. This data helps reveal how customers portray, experience or feel about your product.
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