Taglines - not just for Kleenex

When I was wrapping up the 2nd edition of Building & Running a Successful Research Business, I came up with some examples of info-pro taglines that describe your value, not what you do. While we usually think of taglines as being more appropriate for consumer goods ("Got milk?" "Coke is it"), they can be used effectively for info services, too. For example:

• We make your strategic decisions better
  
• Making information actionable
  
• We bring information together
  
• We identify trends and provide insights
  
• Turning information into answers
  
• We create a competitive advantage

Comments

[chris olson]

Hey, MaryEllen.... Are these examples real, or did you make them up? Just wondering.

[Earl J. Moniz]

Hello Mary Ellen,
it's Earl J Moniz from long ago... we met at an event years ago, and I had you sign a copy of your book for me ... you'll always be my favorite librarian.
* * *
I'm working with Deb Logan on a library advocacy video... which might be something that could use a little discussion about the term librarian. Thanks for the insight.
* * *
It's nice to see you're still doing well and sharing your skill, knowledge, and experience with so many others.
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I've found permanent employment and no longer consider myself a fellow Librarian of Fortune. It does appear you're still fighting the good fight on the side of librarianship and information sharing.
Add this to the list if you think it fits:

Helping experience become wisdom...

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You're an angel, fer shure... (grin)

Until that time... Earl J.