SLA's Alignment Project reality check

This posting on SLA's Alignment wiki is a nice summary of what SLA's Alignment Project is all about, and why it extends far beyond a possible name change.

I have been collecting some of the more thought-provoking ideas from the Alignment Project discussions. What strike me as the key take-aways are:

• We all need to articulate our value in language upper management can relate to, no matter where we work.  
• Our job is to talk with [upper management] about the solutions and support we offer and to align it with the organization's goals.
• We provide strategically important information, content and knowledge that make our organizations competitive and successful.
• If we do not stand up and state our value we cannot expect anyone else to do it for us.

Whew!