I just wrote the latest issue of my now-monthly e-newsletter for info-entrepreneurs. I looked at the "informational interview":
I learn far more from conversations when
I do most of the listening than I do when I'm the one talking. Some of the most important times to be listening include when you are starting
your business, when you realize that you need or want to make a change in your
client base, and when you decide you want to explore a new industry. You can't
make sound decisions until you learn about your prospective clients, and the
most effective way to learn is to listen. I call these conversations
"informational interviews" -- you are interviewing the other person just to
learn about what informational pain points they have and what needs you can
address. This isn't necessarily a marketing conversation; you are simply taking
in new information.
The the rest of this is at my Info-Entrepreneur Tip of the Month page.
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