Well, the other shoe dropped last week for Ask.com, which has been moving inexorably toward something other than a search engine for professionals. In fact, I've quit covering Ask when I give presentations about the hidden features of the major search engines since, well, Ask doesn't have any.
The last CEO, Jim Lanzone, is moving to a VC firm, and Jim Safka, the new CEO of Ask, hails from Match.com. And the new President, Scott Garell, comes from IAC's Consumer Applications and Portals. Then, last week, Ask announced layoffs of 40 people, including the inimitable Gary Price, so that it could focus on its core customers, women in their late 30s in the US Midwest and Southeast, who tend to conduct their search as a complete sentence rather than as single search words.
According to a Reuters story, Safka commented on Ask's shift in focus to those 30-year-old midwestern women by saying:
"You start to see a more human and emotional side to Ask
because it's an emotional category. [...] You can
contrast that with our competitors. By definition they want to
be robotic."
<hurl> I guess I'm just one of those people who'd prefer the robot...