Librarian of Fortune

A use for Twitter

I was playing around with Twitter search and tried this out:

"swine flu" OR h1n1 near:denver within:25mi

Might be an interesting way to track the arrival of the Flu From Hades...

Marketing 2.0 for Info-Entrepreneurs

The latest issue of my not-monthly Info-Entrepreneur Tip of the Month is out. I talk about some of the relatively painless ways of using the social web for marketing. Yes, one could write a book about it -- these are the ones that feel like the easiest ways to leverage an independent info pro's time.

Social networking or notworking?

I just heard about a delightful blog posting, "Social Networking or Notworking?" from the Open Forum blog.

"For small business owners, entrepreneurs, managers and professionals, it's become an especially sticky problem. We convince ourselves that online networking is important for marketing. It is not just personal, we tell ourselves. It is BUSINESS. However, in the terrestrial world, no business owner does marketing all day long to the exclusion of other activities. Sometimes we're just kidding ourselves."