Librarian of Fortune

Building Brand YOU

Susanne Markgren, digital services librarian at SUNY, Purchase, has an excellent slide deck on using social media to build your personal / professional brand.

"Creating an Online Portfolio: improve your skills of self promotion"

The presentation includes topics such as what employers look for in job applicants' online profiles and how to build a portfolio (note, not just a Facebook page or LinkedIn profile, but a 3-dimensional profile). If you market yourself or your business online, check this presentation out.

Who's more clued in, Old Spice or Fast Company?

Blog post about how companies use social media effectively (Old Spice) and really cluelessly (Fast Company).

Fast Company is a well known forward-thinking business magazine. Conventional wisdom says they should have succeeded in a social campaign. P&G is the corporate behemoth behind the brand Old Spice. They should have had trouble with a social campaign. Turns out, that is exactly backwards.

Great example of social media guidelines

Intel has a publicly-available set of guidelines for its employees using social media. It's sensible, coherent, and clear. If you're looking for ways to convey some grown-up rules, check out Intel's Social Media Guidelines.

Intel's Rules of Engagement include:

• Be transparent
• Be judicious
• Write what you know
• Are you adding value?
• Be a leader
• If it gives you pause, pause

A use for Twitter

I was playing around with Twitter search and tried this out:

"swine flu" OR h1n1 near:denver within:25mi

Might be an interesting way to track the arrival of the Flu From Hades...

Marketing 2.0 for Info-Entrepreneurs

The latest issue of my not-monthly Info-Entrepreneur Tip of the Month is out. I talk about some of the relatively painless ways of using the social web for marketing. Yes, one could write a book about it -- these are the ones that feel like the easiest ways to leverage an independent info pro's time.

Social networking or notworking?

I just heard about a delightful blog posting, "Social Networking or Notworking?" from the Open Forum blog.

"For small business owners, entrepreneurs, managers and professionals, it's become an especially sticky problem. We convince ourselves that online networking is important for marketing. It is not just personal, we tell ourselves. It is BUSINESS. However, in the terrestrial world, no business owner does marketing all day long to the exclusion of other activities. Sometimes we're just kidding ourselves."