Alan Weiss, whose Kool-Aid I drink regularly, just came out with a fabulous list of 21 pieces of advice for the new (or re-focusing) consultant/entrepreneur. Based on my own experience, he's spot on, and I appreciate his get-to-the-point approach. Highlights for me:
4. Call everyone you know. Explain your value and ask for business AND referrals.
13. Never be afraid of losing business. It’s the quickest way to lose business. Instead, focus on boldly acquiring business.
14. Invest in marketing and in your own development. You cannot cut your way to growth or reduce you path to success.
21. ALWAYS price based on value, never on time units.
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