What would Sue Rugge do?

From my latest Info-Entrepreneur Tip of the Month:

Quite a while ago, I sat myself down and decided that I wanted to move my business up a level – to work fewer hours and bill more per hour. I realized that I had to see myself differently, in order to have others see me in a new light. So I identified several long-time info-entrepreneurs whom I highly respected and decided that, in all my actions, I would make the choices that those people would make. Sue Rugge, one of the pioneers of the info-entrepreneur business, was one of those models for me, so I began constantly asking myself, What would SuRu do?

I was surprised by how quickly I started making different decisions and seeing myself in a new light. I began thinking bigger than I had before. When I was given an opportunity to describe myself, I started describing myself in terms that emphasized the high-end services I provide. When a prospective client called, I started responding with more confidence - not necessarily because I believed it but because I knew this was how Sue Rugge would have talked with the client. The wonderful thing about this is that it quickly becomes a virtuous cycle; as I started sounding more confident, my clients started sending me larger jobs and expecting me to provide more analysis and other value-added services.

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